As a rule, internationally operating companies run national internet sites in the individual countries. These sites are often initiated, planned, realized and maintained on the spot. The decentralized organisation results from the demand to adjust the communication to the respective market optimally.
However, such procedure also has considerable disadvantages. Individual solutions are often limited to only one single country where they can hardly be amortized due to the production costs. In this way, resources and costs are tied up for standard tasks instead of focussing on the content. As a consequence, it is difficult to maintain the uniform, worldwide appearance of the company.
The solution to this problem is an intelligent mixture of central service and local demands. Leonhardt uses well-tried methods to go ahead with such complex projects quickly and effectively.
Scope
40 countries, each with up to 15 scopes of business and subject areas
Technical basis
Content Management with RedDot CMS, CRM-functions based on XML
We would like to present you personally and in further details the possibilities of central management of international activities
Your contact person:
Tel: +49 (0)30 269 387 0