The internet has become an indispensable medium for personnel recruiting. Almost every applicant finds out some information about the company, the job vacancy and its career opportunities in advance. The personnel sites are the primary contact, the ''first impression,'' which has an enormous influence on the image the applicant forms of his potential employer.
Job ads alone are not enough. Only with extensive personnel marketing are companies able to stand out in the ''war for talents'' and to attract their preferred candidates. Above all, soft and emotional factors play an important role.
The website » www.bosch.de/jobs demonstrates how a successful personnel search per internet could appear. The Bosch E-Recruiting-platform was realized by Leonhardt and ranks among the leader in comparatives studies.
The Bosch Jobsite is a good example of how to appeal personally to a specific target group. It demonstrates that emotional messages and soft factors such as design can support professional and attractive personnel marketing on the internet. Credibility and sympathy are created through the Bosch employees who present themselves on the website. Helpful advice for trainees is given in a vivid way and a structured overview provides the applicant with important information about the group.
By no means do all companies seize the opportunity to get in touch with potential employees on the internet and to appeal to applicants of their target group. Even now, applicants do not often find consistent appeals to target groups, detailed descriptions of the scope of the company's activities, information about career opportunities or simply answers to frequently asked questions.
Decisive for the success of E-Recruiting measures is not only the individual application site but the smooth cooperation of all activities. That includes the direct link to external online job markets as well as the support of recruiting events and fairs for applicants. In this connection, the internet often represents the second communication step. That is why it is so important to address the applicant personally and extensively.
Leonhardt offers special expertise in the field of efficient application marketing. We would be glad to show you the scope of possibilities that E-Recruiting offers to your company. Our experts are at your disposal for detailed information.
Contact:
Roland Leonhardt
Tel: +49 (0)30 269 387 0
More details about the interactive application marketing
Tel: +49 (0)30 269 387 0
